You may recall me penning a post about this brand, UZ, last year when they hit the scene with their Eye Opening Liners. And I'm happy to report that they just won an Allure magazine award for Color Range. They’ve recently come out with a collection of black liquid liners. Yup, all blacks but with a touch of color or effect, called Eye Opening Liner 7 Shades of Black ($16 @ uz.team). I mean black is my go-to shade when it comes to lining my eyes so these are a welcome product to my collection.

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This product had quite an interesting launch! Their Unframe the Beauty campaign was launched inside manila envelopes with Confidential written on the outside and given out to peeps attending NYFW this past February. Inside was a liner and a way to vote KEEP or DROP the liner. With some experience under the Flowfushi name in Japan, a successful launch in that region gave them hope for this side of the world.

I was contacted via email and sent a sample of the black and posted some Instagram Stories about it, though I admit, I was kind of confused by the campaign and the voting on it. .

What It Is – UZ Eye Opening Liner ($16 @ uz.team). And there’s a lot of thought behind every aspect of these 13 available colors.

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