This product had quite an interesting launch! Their Unframe the Beauty campaign was launched inside manila envelopes with Confidential written on the outside and given out to peeps attending NYFW this past February. Inside was a liner and a way to vote KEEP or DROP the liner. With some experience under the Flowfushi name in Japan, a successful launch in that region gave them hope for this side of the world.
I was contacted via email and sent a sample of the black and posted some Instagram Stories about it, though I admit, I was kind of confused by the campaign and the voting on it. .
What It Is – UZ Eye Opening Liner ($16 @ uz.team). And there’s a lot of thought behind every aspect of these 13 available colors.