I love being privy to new technology and the Procter & Gamble line just added a major one to their SCOPE, CREST AND ORAL B products to fight bad breathe. It’s called Outlast and it binds tightly to select receptors in the mouth to keep the fresh sensation longer than your average mouthwash or toothpaste. The technology was co-created by one of the founders of their famous Whitestrips, and I think they are onto something with these.
And look for a big push going into this campaign as Ryan Seacrest is the spokesperson and at the launch party they showed the really cheeky commercial.
Scope Outlast in Long Lasting Mint and Long Lasting Peppermint ($5.99/25.4oz)
Crest Extra White Plus Scope Outlast ($3.25/4oz)
Oral-B Advantage Floss Picks Plus Scope Outlast flavor ($3.49/75 picks)
I definitely think the mouthwash was the best of the three in terms of keeping my mouth freshly presentable longer than my usual brand. Let me know if you are able to try any of the products and what you think! Pick yours up @ target.com.