A liner is a liner is a liner, right? So not! If you love makeup like I do then you already know this. Overall liner have sure have gotten better and I feel we are at a peak right now. I mean take these ones, they are a gel (remember when a gel liner only came in a pot?), they’re waterproof (most are still only water resistant), and these dry down to a totally unmovable finish for hours (remember when liner barely lasted the evening out?).

And those three traits and more are what you get with MILK MAKEUP Long Wear Gel Eyeliner ($22 @ milkmakeup.com, sephora.com).

Click here to read more

I’ve seen the MILK MAKEUP brand a few times on the Sephora website and I know that when it’s sold there, it must be something. So I finally got my hands of three of the products to try out:

Milk Makeup

Lip Color in Gnarly, Eye Pigment in Mermaid Parade, and Lip + Cheek in Swish.

Milk Makeup made its 85-piece product debut on the scene early this year by the people behind NYC’s Milk Studios, so you know it’s already got the hip factor.

Click here to read more