How do you pick out a foundation shade? Right now, there are two ways I select the correct shade of foundation. One is Sephora Color IQ and the other is the Temptalia Foundation Matrix. Overall, this is one area in the beauty world that the makeup companies have not figured out the answer to.

So when I was contacted by a PR company to see if I wanted to try the new MATCHCo, I jumped at the chance. Your complexion usually changes depending on what season it is – in the summer it’s darker and in the winter, it’s lighter.  

Enter MATCHCo, a company using technology to solve an age-old problem. No need to guess what your shade is. Simply download their app and it walks you through the less-than-4-minute process of finding your shade of foundation. And this time includes the purchase of it!

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