We have some major hair technology to lay on you from a new line that was created by the founders of  Alterna. The line is called LiQWD and it uses exclusive Nano-Hydrasphere™ to help the nutrients in the products reach the previously unreachable cortex layer of the hair. The line is comprised of a Hydrating Shampoo and Hydrating Conditioner and a Volumizing Shampoo and Volumizing Conditioner, an Intensive Hair Repair, and then three styling products, Volumizing Catalyst, Smoothing Catalyst and then one they just call SLiQWD. The only issue I have with this line is that the shampoos contain sodium laureth sulfate, which is a known hair color killer. BUT they have, what they call, ColorLife® technology in the shampoos to help keep color vibrant, so my question is, doesn’t one cancel out the other? Hmmm, a little confused.

Anyway, the Professional Volumizing Catalyst ($36/5oz @ dermstore.com) is one I can 100% get behind. About 10 to 20 pumps of the formula worked in towel-dried hair is all you need to add some vava voom to your hair.