When I first started seeing CBD products and now hemp and cannabis, I thought it would just be a blip on the trend o’ meter but it’s really lasted longer than a blip. With more and more states legalizing it, it’s becoming more than a trend. And with products coming out with it inside and major beauty retailers like Sephora, Neiman Marcus, Barneys and ULTA getting on board, I’m interested. I mean, I don’t think the ingredient is a stranger in beauty but it’s literally exploded in the last year.
And it’s not just in a few things, it’s in edibles like gummies, tinctures (oil you take sublingually), makeup and of course skin care, the latter of which I’m most interested in.