Rarely am I confused by a beauty product but this 60 Minutes Self-Tan Liquid from FAKE BAKE has me a little perplexed. I get it that the formula reaches it full glow within 60 minutes but what I don’t get is that you can adjust the depth of the color. Basically, after 60 minutes, if you are not satisfied, leave it on for another 60 minute and then wash off. Well I’m not much of a direction reader (I inherited this trait from my father) so I just put it on, and kept it on, and didn’t wash it off and got a nice medium dark tan on my legs, which is where I always test first. Maybe I’m not their target person to try this one out as I can’t see why anyone would want a light tan as like I said, this one left some medium color on me. Nothing outrageous.
The lotion is colored so it “shows where it goes,” as they call it, and it doesn’t have any strong self-tanner scent to it, which is usually what you have to tolerate those first 24-hours. $31.99/8oz and mitt @ ulta.com, amazon.com.
Disclosure: A sample of this item was provided for review purposes.