Did you know that the B-GLOWING brand had products out in their name? I didn’t and found out that it was designed for the woman over 40 who wanted a makeup that didn’t feel drying or that accentuated the wrinkles on her skin, in other words, Age Embracing. As the brand says so boldly, “It’s not about fixing flaws, it’s about finding what works for you, and letting yourself GLOW.”

I was able to get my hands on the first product in the line, the Illuminate + Shine Palette ($58 @ b-glowing.com). Inside are 8 matte/shimmer shadows, a brightening primer and a highlighter. Each is infused with MicroVector Plump GABA-HYA, which is a moisture-rich blend of collagen, hyaluronic acid and a few other ingredients to help plump, hydrate and smooth the skin. I’m not sure if the amount of powder you’re putting on the skin can help it benefit from these ingredients, but ok.

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