Life is a conquest to find the most perfect tinted lip balm out there. We all know it can be a rocky road with few that take on the challenge. The ALIMA PURE line took on the challenge and came back with a winner. Their Organic Nourishing Lipbalms ($7 @ alimapure.com) not only give a slight tint to lips but, to put it bluntly, the stuff lasts on lips. And they don’t use anything questionable in the formula - Sweet Almond oil, castor seed oil and Shea Butter are the first three ingredients in the balm and overall, the texture is pretty soft as in, I don’t think this will last too, too long but then again this is probably how quickly a balm is supposed to be used up by unlike ones I’ve had for 2 or 3 years that I just can’t bear to throw away because there is still some left in the tube/pot!

Some of the other ingredients are safflower seed oil, coconut oil, white tea, jojoba and peppermint oil, which gives this one a nice scent and very slight taste.

Color picks – Holly Berry (sheer neutral red) and Fig (shimmering bronze plum).

Disclosure: Samples of these items were provided for review purposes.

How I can tell if I really believe in a beauty product is if I find myself reaching for it in an off-time, as in, when I done testing it. Mineral eye shadows fall in this category. They just seem to blend better and I like the textures of them. One that I am into these days is ALIMA PURE’s Yoga Collection of eye shadows. They  describe the finish of these as, “almost matte or semi-shimmery … a unique blend of matte and shimmer. In direct light, they look shimmery and on the skin they are matte until you turn your head just so.”

$25/all 4 colors @ alimapure.com.

Disclosure: The following items were provided to Cybelesays.com for review purposes.

Let’s get down and dirty with the latest from ALIMA PURE. I was recently introduced to this line of mineral makeup and so far, I am liking it. The colors are pretty rich and all of them have been totally wearable. Not a sour one in the bunch! Let’s look at a few collections they are putting out for the holidays, a tribute to the sirens of the silver screen.

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