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Tuesday, March 31, 2015

Is Acuvue Breaking New Ground with Their Latest?

I was recently invited to try out the latest eye candy from ACUVUE. It’s their 1-Day Acuvue DEFINE and what I thought was some new technology in the colored contact lenses front was not that at all.

Acuvue did a lot of research on eye color - what we perceive at beautiful, the uniqueness of one’s eye color and what cues we took in different settings. And what they discovered was quite fascinating! They found that those with a strong limbal ring (the dark circle around the iris which gets thinner as you age) were perceived more youthful, attractive, trustworthy and in overall good health to those interacting with that person.

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