IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer
Leave it to IT COSMETICS to come out with a first. This Bye Bye Foundation Full Coverage Moisturizer SPF 50+ ($39.50/1oz @ itcosmetics.com, ulta.com) is a full coverage MOISTURRRIIIZZZEEERR. Yes, you read that correctly. So why is this a moisturizer and not a foundation? I really had to read up on this one because it does a lot so I’m going to take it line by line in the press release.
"Bye Bye Foundation is your life-changing full coverage moisturizer that gives you the power to say “bye bye” to traditional foundation – and hello to your most beautiful skin."
"Developed with plastic surgeons, this revolutionary innovation is your ultimate problem-solver, created to cover and improve the look of skin concerns including redness, pores, dark spots, breakouts, lines and wrinkles – all while protecting your skin with SPF 50+ broad-spectrum physical sunscreen. You won’t have to wear foundation again!"
Sounds like most releases I read. Good to note that the sunscreen in this is a physical one, which I’m assuming is zinc. Now here is where it gets interesting…
"Created with IT Cosmetics’ proprietary 3D Skin Flex Technology, your Bye Bye Foundation provides flexible full coverage that floats over lines and wrinkles and won’t crease, cake or crack. Ideal for all skin types, it also features 7 key fermented ingredients, plus bioluminescence and diamond powder for subtle radiance without glitter or shimmer. Finally, you can experience clinically tested hydration and smoothing, skin-perfecting full coverage that makes your skin look younger!"
So fermented ingredients and diamond powder is the core of this product? I know that fermented vegetables are a trend right now. Never knew it would enter the skin care category. and the Skin Flex technology will make sure it moves with the skin? I like that. Their concealer needs this Skin Flex! The last part of the release with specifics about the ingredients and what they do:
"… infused with anti-aging hydrolyzed collagen, peptides and hyaluronic acid, and utilizes a complex of 7 key fermented ingredients that work to increase absorption and efficacy. Fermented Sugarcane and Fermented Rice work to plump the look of skin, helping it to improve bounce and elasticity; Fermented Coconut Water is rich in minerals and amino acids to help nourish your skin; Fermented Sea Kelp, Fermented Green and Black Tea, Fermented White Ginseng, and Fermented Pumpkin intensely moisturize, delivering powerful antioxidants and concentrated nutrients to our skin."
My take: I couldn’t have explained it better above! After all, they are the experts that created it. I simply report to you on how my skin looked, felt, how long it lasted on my skin and if there was a smell or oxidation. Overall, I really like IT Cosmetics’ makeup products for the face and this one goes on that list. They just really know how to make a good one. The ingredients truly do help my skin look better, where I have even gotten complements. It seems that there should be no reason all the brands are creating a product like this; a face color with something extra for aging and with the explosions of the BB and CC creams, we are there. It’s nice to see so many options now.
To blend this one in, I’ve been alternating between a Beauty Blender and the Airbrush Full-Coverage Complexion Brush #77 ($28). This 6” brush has a triangle-shaped head, which is good for getting into the corners like around the nose. The bristles are cruelty-free, infused with peptides (huh?), and most importantly, helps work in this new found…, I mean Moisturizer.
Choose from 12 shades in all!
Is this something you’ll be picking up?
Disclosure: Samples of these items were provided for review purposes.