By now we’ve all heard of the glory that is micellar water and products. How did we ever exist without it all these years? Well, we’re at phase 2 now with other types of products coming out that use it like this one from REDKEN. It’s their Clean Maniac Micellar Clean Touch Shampoo.

As you may recall, tiny micelles inside a product act like a magnet and attach itself to dirt, oils and even odors to make them easier to remove. So it only seems obvious to use it in hair care products, right?

And they claim that this is gentler on strands than a clarifying shampoo, can be used everyday and using this won’t harm your bottle/salon hair color. Check, check and checkmate!

Pick it up for $19/10.1oz, $34/33.8oz @ ulta.com and they also offer a conditioner and styling products in the collection. Is this something you are interested in trying out?

Disclosure: A sample was provided for this post.