With a name like Liquid Lip Velvet, one would assume theses new ones from BURBERRY would fall into the liquid lipstick category, but not so fast. Described as, “bold and matte whipped lip cream,” that’s what they are, so these are in no way liquid lipsticks.

So how do these wear? I would put this in the same category as a regular creamy/matte lipstick as it acts pretty much the same, maybe just a tad thinner. The formula is really pigment and I found that I only needed one swipe on lips. As far as wear time, I got an average of 4 hours and the colors do transfer.

How this one is different than your lipstick in a tube is with the wand. The actual doe foot that applies the color to your lips is bendy! All the ones I’ve come across don’t move but this one bends, which is kind of cool!

Overall I’m not sure the steep price is worth what you get, or maybe I’m just so used to liquid lipsticks and how they wear that I expect for from a lippie these days. Is this something on you’re going to check out?

Choose from 14 colors for $34 @ burberry.com, sephora.com.

From L to R: Fawn No. 05, Bright Plum No. 49, Oxblood No. 53

Disclosure: Samples of these items were provided for review purposes.