I think I might be crowning myself (is that allowed??) the Queen of Liquid Lipsticks! I love to try them and just when I think I’ve professed my favorite, another comes along and fights for the title.

The latest to enter the ring? RIMMEL Stay Matte Liquid Lip Colour ($4.99 @ target.com, ulta.com). These are super pigmented, obviously, and dry down all the way to a matte finish and feel but not desert dry on the lips (I have to think of a word to describe this!). There is zero transfer and these seem to wear-off evenly, which is such a huge plus in my book.

Shown above in Fire Starter

I received 2 from PR and wanted to pick up a few other shades and had to visit 3 different stores to find them in stock! I’ll take that as a good sign that people are liking them too. Choose from 13 colors in all.

L to R: #210 Rose & Shine, #820 Heartbeat, #500 Firestarter, #710 Latte To Go

Disclosure: Some of these items were provided for review purposes. Some I bought.