I’ve often wondered about mascara, as in, what’s to stop a company from using the same formula from product to product just with different packaging and a new jazzy name? Take The SuperSizer and Plumpify blastPRO both from COVERGIRL that I got around the same time. I like them both a lot and have been alternating from using each one on different days. The brushes are different so they seem to apply the mascara a little bit differently in the end look. But how do I know that this is really a new or different formula from the one hanging on the rack in the store next to it?
So with this in mind, I did a little research into these two specific ones. First, mascara formulas are probably not all that different from each other. I mean, they have to do a specific thing and as you can see from the below, have to contain the same kinds of ingredients. And if you were curious about product testing and the FDA, click here.
The SuperSizer ingredients:
Water, Acrylates Copolymer, Glyceryl Stearate, Disteardimonium Hectorite, Propylene Glycol, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Triethanolamine, Polyethylene, Propylene Carbonate, Lecithin, Polyvinyl Alcohol, Synthetic Wax, Oleic Acid, Alcohol Denat., Benzyl Alcohol, Phenoxyethanol, Panthenol, Methylparaben, Glycerin, Ethylparaben, Propylparaben, Ascorbyl Palmitate, Xanthan Gum, Tocopherol, Trisodium EDTA, Simethicone, Tocopheryl Acetate, Methylcellulose. May Contain: Iron Oxides, Titanium Dioxide.
Plumpify ingredients:
Water/Eau, Acrylates Copolymer, Glyceryl Stearate, Disteardimonium Hectorite, Propylene Glycol, Stearic Acid, Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Triethanolamine, Polyethylene, Propylene Carbonate, Lecithin, Polyvinyl Alcohol, Synthetic Wax, Oleic Acid, Alcohol Denat., Benzyl Alcohol, Phenoxyethanol, Panthenol, Ascorbyl Palmitate, Methylparaben, Glycerin, Ethylparaben, Tocopherol, Propylparaben, Xanthan Gum, Trisodium EDTA, Simethicone, Tocopheryl Acetate, Methylcellulose. May Contain: Iron Oxides, Titanium Dioxide.
So just something to think about because I’m not sure us consumers will or could ever know if a company owns one, two or three different mascara formulas that they just alternate with each new one they put out. What do you think?