If you follow me on Instagram, you saw the post recently previewing BENEFIT COSMETICS’ new HOOLA The Believable All Over Body Bronzer ($30 @ sephora.com, benefitcosmetics.com). I love the bright colors on the tube and the cool sponge that sits inside the top. How cool! So how did it bronze my skin? Click after the picture to find out!

What It Is: Transfer-resistant, streak-free, buildable, body bronzer that has 24 hour formula that stays on even when your clothes come off. The hands-free custom sponge applicator blends seamlessly for a thoroughly believable bronze.

My take: Maybe I read this wrong or I’m expecting this to act like more of a self-tanner but I did not get a lot of color from this one, even after 4 “coats” of it on my arms. Quite disappointed but I do love the built-in sponge!

Maybe I’ll have better luck with the other 3 items in the new collection. I’ll keep you posted!

Disclosure: A sample of this item was provided for review purposes.