Sunday, March 30, 2014

Review+Swatches - IT Cosmetics 'No Tug" Waterproof Gel Eyeliner

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At first I thought these were these but they’re not. These new ones are the gel formula you love and only find in a pot form now in a liner form - IT COSMETICS 'No-Tug' Waterproof Gel Eyeliner. You read correctly! You love the gel eyeliners and IT has put them in a pencil form! File this under #whydidntsomeonethinkofthisearlier?

The “no-tug” tag in the name is totally accurate as these just glide on, so much so that I dare you to apply this with one hand and not use your other one to hold the lid taut like we all usually do! You won’t skip a beat with these.

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IT-Cosmetics-No-Tug-Waterproof-Gel-Eyeliner-in-Black-and-Brown-up-close1

Shown here in Black and Brown, the Black formula is one of the darkest black liners I’ve seen in a looong time. And speaking of long, I actually had a hard time removing these from my lid after a full day of wear. I guess because it’s waterproof, it stays on extra well so must make sure you have an extra good eye makeup remover so you’re not rubbing and tugging a lot in the eye area, which is not recommended.

IT-Cosmetics-No-Tug-Waterproof-Gel-Eyeliner-in-Black-and-Brown-swatches

And one last cool trait? Pull at the other end and off comes the sharpener.

Choose from 10 different shades for $22 @ ulta.comitcosmetics.com

Disclosure: Samples of these items were provided for review purposes.

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