This CAILYN Dizzolv’It Makeup Melt Cleansing Balm ($24/1.7oz @ dermstore.com) was one of the products I bought at the ISSE show last month. It was just being launched and was on the PR company’s buzz list. Truth be told, I was just going to buy it based on the name at first but then I got a demo from the woman working at the booth and saw it in action and wow, I had to get this one home to try out for myself.

I don’t really have a staple makeup remover since I oscillate between wanting one that is also a face cleanser to wanting one to use before formally washing my face at the end of the day. The latter one is mainly when I’m testing out a skin care line.

So back to this Dizzolv’It! I just saw on their site that they have a banner stating it the “No. 1 Beauty Gurus’ Favorite” but no link to who those Gurus are that are declaring this rather large statement. Ummm, ok …

Scooping out a quarter-sized dollop, just massage it around the face and eyes to remove your day’s makeup and dirt and watch it turn from a light pink mushy wax to colorless light oil yet. But don’t expect your hands and face to feel greasy like a cleansing oil because they won’t. And the formula really does just lift the makeup off so that it easily transfers onto a washcloth to go right down the drain. No tugging or rubbing required! I was pretty amazed as I’ve experienced a product that essentially seems to just lift or melt off makeup like this. And I should also mention there was no greasy residue leftover like there is with my beloved Ponds Cold Cream from yesteryear.

So what ingredient/s inside this does the dissolving? Not quite sure but it could be the papaya enzymes (I would have assumed major eye irritation from that alone but none from this ingredient), or the glycerin, or aloe leaf juice, or the powerful antioxidant Acerola or some of the other extracts or a combo of them all! In any case, it does a good job at removing makeup and that’s good enough for me.

Are you in the market for a new cleanser/makeup remover? Or have I fully piqued your interest with this one? Do tell in the comments!