I was at an event recently where a new ECOCERT line was rolling out in the states and it’s called ANTONYM.

The main idea behind Antonym was to create a professional line of make-up and tools that are both more affordable and also more skin- and earth friendly. Our brushes are made out of sustainable bamboo, aluminum ferules (not plastic), and use top quality synthetic bristles that are comparable in softness and pickup to the best natural bristles. They are completely cruelty-free, and eco-friendly. Our makeup is certified organic and natural by Ecocert.

Right now the line is makeup of an Eye Pencil, a Baked Foundation Powder, Eye Shadows and makeup brushes. I love a line that doesn’t look to fill a category just to fill it. Instead these seem well-thought out.

Let’s take a look at what I tried from the line after the jump. 

Shown here: Duo Eye Shadow in Nuit et Jour (pale gold, black) $24

Large Eye Shadow Brush ($16)

My take: I like the shadow quality with the eye shadows, especially the black shade. It was like liquid or rather powder charcoal. That is one swipe in the picture!

And I like their stance when it comes to the quality of the makeup brushes. I mean bamboo grows like weeds on our earth and there are just so many uses.

So bravo Antonym and can’t wait to see what other SKU’s you add to the line.

See more items @ ahalife.com. 

Disclosure: Samples of these items were provided for review purposes.