Women seem to be quite obsessed with volume – mainly eyelash volume and hair volume. Well they do say, the bigger the hair, the closer to God.  The latest out there for hair volume is SHU UEMURA’s new Volume Maker ($48/2g @ shuuemura.com). It’s an invisible hair texturizing powder that comes in a click tube with an application brush at one end. You just click-click to dispense the powder to where you want volume on the root area and rub it a circle.

The formula uses state of the art texturizing polymers encapsulated in micro-particles to adhere to each strand surface. I have had some experience with a powder sort of like this here. I liked how it performed, however, after posting that feature and continuing to use it here and there, I realized the dry powder itself was kind of like fingernails down a chalkboard for me when I would have to rub into the hair. This formula  seems to remind me a lot of it but thankfully I can use the brush quite a bit to rub it in. And then I make use of a comb to do some backcombing to really work it in. Phew!

Disclosure: A sample of this item was provided for review purposes.