Do you change your foundation from season to season or is it rather week to week? Like fragrances, I fall into the latter category. But the latest liquid I’ve been rocking is BENEFIT COSMETICS’ new Hello Flawless Oxygen Wow SPF 25 Brightening Makeup. This is their foray into the foundation category and I have to say their timing is right on. What I partially mean by this is that it sucks when a brand comes out with a product, just to have it in the line. I really feel like they did their due in creating this one.

It’s described as a lightweight and brightening formula that’s oil-free and has a SPF 25 PA+++ and comes in nine different shades. They have somehow incorporated oxygen into it, as the name states, to help plump up the skin and hydrate it. Did I notice this? Not really to my naked eye.

If you are in the market for a medium coverage foundation, this would be a good one to give a whirl. And I like that it comes in a keep-the-foundation-bacteria-free pump bottle and a little goes a long way. $34/1oz @ sephora.com.

Disclosure: A sample of this item was provided for review purposes.