Why do some companies call some makekup products 24-hour in the name? Really? 24-hours? The latest one with this claim is MAYBELLINE NEW YORK Eye Studio Master Drama Eyeliner. While I got about 6 hours total,  that’s enough for me. Maybe if you still see traces of color, they can claim that? I don't quite know. Why didya just have to claim so many hours, Maybelline? It’s disheartening to see because I always say “yeah right” right after reading something like that. Anyway, this one rocks, I have to say. The Sapphire Strength shades shown here is like a metallic blue that really makes my dark brown eyes pop and the formula is tre-smooth going on. $6.99 @ amazon.com.

Disclosure: A sample of this item was provided for review purposes.