Life is a conquest to find the most perfect tinted lip balm out there. We all know it can be a rocky road with few that take on the challenge. The ALIMA PURE line took on the challenge and came back with a winner. Their Organic Nourishing Lipbalms ($7 @ alimapure.com) not only give a slight tint to lips but, to put it bluntly, the stuff lasts on lips. And they don’t use anything questionable in the formula - Sweet Almond oil, castor seed oil and Shea Butter are the first three ingredients in the balm and overall, the texture is pretty soft as in, I don’t think this will last too, too long but then again this is probably how quickly a balm is supposed to be used up by unlike ones I’ve had for 2 or 3 years that I just can’t bear to throw away because there is still some left in the tube/pot!

Some of the other ingredients are safflower seed oil, coconut oil, white tea, jojoba and peppermint oil, which gives this one a nice scent and very slight taste.

Color picks – Holly Berry (sheer neutral red) and Fig (shimmering bronze plum).

Disclosure: Samples of these items were provided for review purposes.