Go Italiano With Belegenza!
How about finally promising to turn over a new leaf when it comes to hair care and use a shampoo that has no phthalates, parabens, formaldehyde, silicones, paba, mineral oils, silicones or petroleum. Ho-hum, yeah, me to. Ummm, ok, only if I should. But what if I tell you it will still foam like the ones you love using? Ok, we’re in!! Enter BELEGENZA (bella-JEN-za)! Say it once out loud … Belegenza!! Love saying that! And this line IS different from what you are used to. It seems that if you get performance out of a product, it's pretty bad for the environment and vice versa. The reason the line has both is the ingredients. There's nothing harmful inside the product; they are food grade as in, you can eat it, but they don’t recommend that. And these penetrate the hairs instead of just coating them with chemicals. And I really feel the difference in my hair … and the following 3 days that I didn’t have to wash it. The two I used were their GrowOut Shampoo and Strengthener ($24.99/8oz) and the RoMANce Deep Conditioning Treatment ($28.99/6oz). Now I used them right after the other so one could be better than the other but I can report that together, they work magic!
Here’s some food for thought on hair products from their website summed up perfectly:
Many products have called themselves green friendly because it has a natural ingredient. The label is then turned into a very lush, tropical, or botanical looking label to have you believe that it is a safe product. BUT, let's look at the amount of that ingredient in the product and the list of "fillers" beforehand. A shampoo formula has a main design that is common. It needs to have a cleaning/lathering agent, and a preservative system. All shampoos that are desirable have these design requirements. Much like a car must have wheels, whether its a Mercedes or a Kia... Most shampoos start with water and then the cheapest (and questionably dangerous) surfactant like Sodium Lauryl(eth) Sulfate, and then they put a botanical much further down the list. The "botanical" magic is usually less than 3% of the formula. Not only that, it usually is hidden in a bunch of cleverly disguised silicone or plastic derivative names like the ones listed above! What's so green friendly about that? http:/belegenza.com