What is blush? BENEFIT COSMETICS has created exactly what blush was created for – to mimic the color our cheeks turn when, ahem, we’re turned on. Thrrrob ($28 @ sephora.com) is the newest addition to their collection of powders with the others being Dallas, 10, Dandelion, Hoola and Georgia. When I first heard this was coming out, I thought it might be a lot like the Dandelion but Thrrrob is more of a bubblegum pink and this powder has a slight shimmer to it.