And check out this cute display of the products in my local Ulta. I don't agree with the message of skipping class, I mean how could anyone, but the display itself is fun with the rulers and pink eraser colors. How about a message like, "Just apply concealer and don't skip class." Isn't that better?
So which do you need? It can be confusing so I love on their website you can choose what area of the face you need some coverage and they will recommend which product you need to use. I also gave a breakdown of the details of each below.
Boi-ing Hydrating Concealer – the sheerest of the bunch, this one contains vitamin E and apple seed extract surrounds the color in the stick to keep skin super hydrated. This one used to be called Fakeup.
Boi-ing Industrial Strength Concealer – this is exactly as the name states! Made for spot treating all over the face and full coverage of blemishes, dark circles under eyes and random discolorations. This one is full coverage.
Boi-ing Brightening Concealer – ideal for dark circles under the eyes, this pink undertoned cream corrects anything brewing under your lids. This used to be called Erase Paste and is full coverage.
Boi-ing Airbrush Concealer - bluuuurrrrrr those face imperfections with this waterproof, sheer-to-medium, coverage cream. This one gives medium coverage.
From L to R: Airbrush Concealer, Hydrating Concealer, Industrial Concealer, Brightening Concealer
Disclosure: Samples of these items were provided for review purposes.