Browsing It Cosmetics

Sunday, March 30, 2014

Review+Swatches - IT Cosmetics 'No Tug" Waterproof Gel Eyeliner

At first I thought these were these but they’re not. These new ones are the gel formula you love and only find in a pot form now in a liner form - IT COSMETICS 'No-Tug' Waterproof Gel Eyeliner. You read correctly! You love the gel eyeliners and IT has put them in a pencil form! File this under #whydidntsomeonethinkofthisearlier?

The “no-tug” tag in the name is totally accurate as these just glide on, so much so that I dare you to apply this with one hand and not use your other one to hold the lid taut like we all usually do! You won’t skip a beat with these.


Shown here in Black and Brown, the Black formula is one of the darkest black liners I’ve seen in a looong time. And speaking of long, I actually had a hard time removing these from my lid after a full day of wear. I guess because it’s waterproof, it stays on extra well so must make sure you have an extra good eye makeup remover so you’re not rubbing and tugging a lot in the eye area, which is not recommended.


And one last cool trait? Pull at the other end and off comes the sharpener.

Choose from 10 different shades for $22 @

Disclosure: Samples of these items were provided for review purposes.

Friday, December 13, 2013

Gift Pick: When You Need to Get It Just Right

What It Is: IT COSMETICS Luxe Blurring Micro-Airbrush Brush Collection with Stand - $59.50 ($254 retail value!) @

Why I Like it: If there is a girl on your list that loves beauty, you just can’t miss with a good set of makeup brushes.

And this set includes all the necessary ones for a great application:

  • Micro-Airbrush Powder Brush
  • Micro-Airbrush Angled Complexion Brush
  • Micro-Airbrush Flawless Foundation Brush
  • Micro-Airbrush Blurring Concealer Brush
  • Micro-Airbrush Eyeshadow Crease Brush
  • Airbrush Allover Eyeshadow Brush
  • No-Tug Eyeliner & Eyebrow Brush
  • Vanity stand
  • Box with bow and gift tag



Friday, July 12, 2013

IT Cosmetics Your Most Beautiful You 6-pc Collection

Like yesterday's post, I always say, if you can get buy your products around a holiday or see a group of them on sale like this next one I'm featuring, do it! The value is always worth it and you get to try a couple of products that you might not have normally bought.

Tomorrow on QVC, one of my favorite brands, IT COSMETICS, will feature a set of 6 full size products at a very reasonable price as part of their Today's Special Value tomorrow, July 13th. 

It's called Your Most Beautiful You 6-pc Collection and it comes with the following items and a guide to help you get the most out of them:

  • Hello Light Anti-Aging Radiance Creme Illuminator (retail $24)
  • Vitality Lip Blush Hydrating Lip Gloss Stain in Je Ne Sais Quoi (retail $24)
  • Bye Bye Under Eye Full Coverage Waterproof Concealer (retail $24)
  • YBBB Your Brows But Better (retails $24)
  • Dual Heavenly Luxe Airbrush Foundation & Concealer Brush (retail $48)
  • Luxe Pointed Airbrush Complexion Brush (retail $38)

If you bought these all separately, they would add up to $182. So how much will the set be tomorrow? Get over to starting at 12am EST to see! 


Sunday, May 12, 2013

Review: IT Cosmetics Tightline Mascara

IT-Cosmetics-Tightline-Full-Lash-Line-Black-Mascara-Primer-DuoMascara wands are like skirt hems, they oscillate between thick/longer and thin/short by trend it seems. One that is concentrating on getting every lash even at the base of the lashes is IT COSMETICSTightline Lash Line Black Mascara Primer.

What it is: an ultra-skinny wand so you can coat lashes starting at the root of the hairs next to the lid. It’s also like using an eyeliner in that it deposits the black color on the skin, filling in areas in between the hairs or where hairs are missing. It also has the word primer in the name but I’m not sure how that play into this one. Hmmm…

My take: Not just for the base of the lashes; I bring the wand the whole way through lashes. I loved their mascara here and this one probably uses the same great formula. 

I see these sell as a duo only @ for $29.

Thursday, February 21, 2013

*NEW* Product Addition to the Hall of Fame from IT Cosmetics!

IT-Cosmetics-Vitality-Cheek-Flush-Powder-Blush-StainI raved about this one in the feature here and I’ve tweeted and Pinterested about it and it really has stood the test of time, so it’s time! I’m adding IT COSMETICS Vitality Cheek Stain to the Hall of Fame (cue trumpets here). Not only are the colors nicely pigmented but, most importantly, they stay vibrant on cheeks for hours! When was the last time you wore a blush that could do that? Not often.

!!So please help me welcome It Cosmetics and their Vitality Cheek Stain to the Hall of Fame!!

Friday, February 08, 2013

Get Luminized with bareMinerals and IT Cosmetics

How are you with applying face highlighters? You know, a little above the cheekbones, under the brows, down the center of the nose, in the cleavage. Here are two I’m recommending if you want to add them to your beauty regime. And these especially look nice in an evening look.

Bare-Minerals-Secret-Radiance-and-IT-Cosmetics-Hello-Light-Illuminating-PowderBARE ESCENTUALS bareMinerals Secret Radiance All-Over Face Color ($19/.85g @ – From the Remix Collection, this one has a golden hue to it to really give you a luminescent look. And I like that it’s buildable.

And they also just came out with a Buxom Divine Goddess Luminzer if you like a non-powder version. Only available @ sephora for $28.

IT COSMETICS Hello Light Powder Illuminizer ($24 @ – Yes, this is a nice pressed luminizer and all but I don’t think the brand can put out a product without incorporating anti-aging ingredients … and that’s a good thing, right? But since this feature is about how a product performs, know that the formula infuses micronized pigments of light to blur those imperfections and it does it well. *sigh* Brill!

Saturday, January 19, 2013

Review+Swatches - IT Cosmetics No-Tug Eyeliners

To say that I am pretty much in love with the IT COSMETICS line right now is an understatement. Each product I have tried has a reason to be there and is outstanding in its category. Nothing worse than a product that is put out just for the sake of it, which is pretty common in makeup lines.

The latest I tried is their No-Tug Silk Anti-Aging Waterproof Eyeliner and as the name states, this one contains some anti-aging ingredients like Collagen, Hydrolyzed Silk and Anti-oxidants though I’m not sure these cover enough skin to really make a difference and I think it’s more of a schtick, but I digress.

Let’s look at the basics of these – do they apply nicely, last and how’s the pigmentation?

Click after the jump to see!


Click here to read more

Monday, October 15, 2012

Fall Cheek Pick – IT Cosmetics Vitality Cheek Flush

Cheeks are big this season, as in defining them, so make sure you have the latest shades and technology on your side. And like I’ve said before, get one that’s multi-purpose or double-duty like IT COSMETICSnew Vitality Cheek Flush ($24), though I’m not quite sold on the whole “infusing anti-aging ingredients inside makeup.” I mean, does the average person wear enough of it to reap the rewards? Or is this just a cosmetics trend. Things that make you go hmmm…

Anyway, in addition to these containing some major anti-aging ingredients, they are also a first ever, powder blush stain.

So how do they perform? Click after the jump to find out and to see more photos and swatches.


Click here to read more

Wednesday, August 15, 2012

Review+Swatches - IT Cosmetics Vitality Face Disc

Look at this HUGE palette from IT COSMETICS. It’s their Vitality Face Disc and looks like a discus used in the Olympics, doesn’t it?! This brand is really coming about and is playing with the big boys when it comes to competition. Let’s investigate, shall we?


Click here to read more

Wednesday, August 08, 2012

IT Cosmetics Says Hello Lashes!

It-Cosmetics-Hello-Lashes-mascaraIn addition to having an outstanding formula, you must have a wand that also not run-of-the-mill. Yes, we all want length, volume … we want it all and while the wand itself wasn’t changed for many years, it seems to be a tad tweaked with every new mascara that hits the shelves.

The latest one I tried is getting some big raves from me. I think IT COSMETICS has found a way to achieve the best of both worlds when it comes to the mascara wand – they’ve incorporated the cool ball that the Givenchy mascara uses, calling it the Lash Ball Detainler, on the tip of a regular, well, maybe not regular, but more normal looking mascara wand and call it Hello Lashes! I think because if you couldn’t even see your lashes before, hold on because this one will make them so long, you’ll be saying Hello Lashes!

They call this is a 5-in-1 Treatment Mascara that is voluminzing, conditioning, hydrating lash primer, lash-enhancing serum, lash tint and lash comb/curler. Hmm, not sure about some of those but I do know it makes my lashes very defined and really long. Great product! $20 @

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