Whenever Sephora takes a new brand on, you better pay attention because chances are, it’s pretty good. FIRST AID BEAUTY was created by a beauty industry veteran after what else? Seeing a gap in the marketplace for those with sensitive skin or those that have what is considered a challenging condition like rosacea or dermatitis. I became interested in the line after reading about it on Sephora and started by trying a few sample packets of the Ultra Repair Cream ($28/6oz @ sephora.com) their PR people sent to me. It’s for the face AND the body (how often do you come across that?) and is perfect for those who suffer from Eczema. The colloidal oatmeal and ceramides are especially helpful. I know I have mentioned this one spot about the size of a quarter on my right ankle that is perpetually dry so I’ve applied this a few times over the last 2 weeks to just that area and if it’s able to keep that spot moisturized for hours, I’m sold.
Browsing First Aid Beauty
Thursday, February 25, 2010