Whenever
Sephora takes a new brand on, you better pay attention because chances are,
it’s pretty good. FIRST AID BEAUTY was created by a beauty industry veteran after
what else? Seeing a gap in the marketplace for those with sensitive skin or those
that have what is considered a challenging condition like rosacea or dermatitis.
I became interested in the line after reading about it on Sephora and started
by trying a few sample packets of the Ultra Repair Cream ($28/6oz @ sephora.com)
their PR people sent to me. It’s for the face AND the body (how often do you
come across that?) and is perfect for those who suffer from Eczema. The
colloidal oatmeal and ceramides are especially helpful. I know I have mentioned
this one spot about the size of a quarter on my right ankle that is perpetually
dry so I’ve applied this a few times over the last 2 weeks to just that area
and if it’s able to keep that spot moisturized for hours, I’m sold.
