Browsing Antonym

Tuesday, September 12, 2017

Sephora Welcomes Antonym Cosmetics

Have you heard of the ANTONYM COSMETICS yet? I wrote about them a while ago here and then their name popped up again when Sephora added them to their store last month. Yup, when Sephora adds a brand, I pay attention!

So what are they about? Antonym Cosmetics is an Ecocert certified, cruelty-free and eco-friendly. And they take it one step further. See the packaging in the eye shadow quad? It’s made of bamboo, as is the makeup brush handles.

They saw a gap between an organic line and one that performs. So how do the products perform? See below!


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Monday, July 22, 2013

New Makeup Line Alert! Welcome Antonymn!

I was at an event recently where a new ECOCERT line was rolling out in the states and it’s called ANTONYM.

The main idea behind Antonym was to create a professional line of make-up and tools that are both more affordable and also more skin- and earth friendly. Our brushes are made out of sustainable bamboo, aluminum ferules (not plastic), and use top quality synthetic bristles that are comparable in softness and pickup to the best natural bristles. They are completely cruelty-free, and eco-friendly. Our makeup is certified organic and natural by Ecocert.

Right now the line is makeup of an Eye Pencil, a Baked Foundation Powder, Eye Shadows and makeup brushes. I love a line that doesn’t look to fill a category just to fill it. Instead these seem well-thought out.

Let’s take a look at what I tried from the line after the jump. 


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