Solutions To A New Problem
Here’s something I was recently schooled on by Valerie from Greenfeet.com that I wanted to pass on. When it comes to any product, there is a term called greenwashing. I mentioned it here a few months ago but didn’t know it was called this, and it’s really misleading. Here’s an example of greenwashing: XXX Organic Shea Butter Body Butter. Great, Shea butter, we all know that’s good for skin, right? Look at the list of ingredients to where the words Shea Butter are listed and … hmmmm, way down there? A lot of times it is towards the bottom of the list. We all know that by law, the order that ingredients are listed for a product is in order of most to least. If the title has the word Shea Butter in it, wouldn’t you just figure it would be listed towards the beginning? This is greenwashing – using natural, organic or another ingredient name, like Shea butter, to make the product seem more eco-friendly or better for you.
Which brings up another point - the word natural and organic. There has really been no standard set for when a product can have the word natural or organic printed on it and that goes for any industry, but we’re seeing it especially fly around in beauty. Enter the Natural Products Association. This non-profit organization has developed a seal, shown here, to help take the guesswork out of it. To see what the standards are for a product to carry their stamp, click here. Brands rolling out with this stamp will be products from Burt’s Bees, Weleda, Aubrey Organics, and Badger Balm, to name a few.
Hopefully we are just in a big growth period for this category and all will be defined soon enough. In the meantime, let us know if you have any questions about this topic and we’ll get answers for you right here.
All my blush,