Sunday, April 27, 2008
Work It, Girl, With Bumble and Bumble
I’m a little skeptical when a brand does a huge launch because either I am usually very happy or loathe it and there is usually no middle ground. BUMBLE AND BUMBLE’s new Spray de Mode ($15/4oz, $25/10oz @ spraydemode.com) for sure goes under the list of greats. Not since this one have I come across a hair spray that is so workable. It holds, keeps the frizz at bay yet still lets a woman change her mind and comb it out easily. And they didn’t even test this spray on models! They used real people found on myspace. Nice marketing concept.
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