IT seems like IT COSMETICS is just everywhere these days, doesn’t it? I’ve been writing about them since 2008 and they were acquired by L’Oreal last year, so hopefully they were continue to put out innovative products in the market. Sometimes after a brand gets picked up the quality can fall by the wayside. So fingers crossed!
The latest release that has my attention is their Confidence in a Compact with SPF 50+ ($38/18g @ itcosmetics.com, ulta.com).
What It Is: Developed with plastic surgeons, Confidence in a Compact is your first-ever solid serum foundation—and delivers all the skincare benefits of the best-selling Confidence in a Cream, plus full coverage and SPF 50+ physical sunscreen, in one simple step! The groundbreaking solid serum technology combined with anti-aging hydrolyzed collagen, hyaluronic acid, squalane, antioxidants and a super ceramide cream truly transform your complexion. Available in Fair, Light, Medium, Medium Tan, Tan, Rich and Deep.
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